(White Plains, NY) – HEINEKEN USA today announced the appointment of Matthew Kahn as Vice President of Marketing for Portfolio Brands effective September 19, 2012. In his new role, Kahn will be responsible for leading the development and execution of brand strategy, media and public relations for Dos Equis, Newcastle Brown Ale, Amstel and the recently acquired Strongbow Cider brand.
Kahn will manage the selection of creative agencies, the development of creative content, the negotiation of merchandising opportunities and media placements. In addition, he will oversee brand-related events and sponsorships, non-retail sampling and media relations.
Opening your bottle of beer or soda with a generic bottle opener has been done from almost the beginning of time (well since bottles have been around...). Some have even used "alternative methods" in opening their bottles (see episode 2 on how to open a bottle with a lighter) but what we have here is quite a neat contraption.